Fairfax & Favor: A Personal Journey into British Country Style

The Story Behind Fairfax & Favor

If you love country living and British luxury fashion, then Fairfax & Favor is a brand that will undoubtedly capture your heart. From their timeless designs to their exceptional customer service, this brand has perfected the art of blending tradition with modern elegance. Founded in 2013 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor quickly established itself as a leader in premium footwear and accessories.

What started as a passion project between two friends has evolved into a cult brand beloved by equestrian enthusiasts, country-style aficionados, and city dwellers alike. Their commitment to quality craftsmanship and innovative marketing has made them a household name in the world of luxury country fashion.

My Journey with Fairfax & Favor: From a Single Pair to a Collection

My love affair with Fairfax & Favor began in 2017 when I first saw a pair of their boots in a store in Windermere. However, I didn’t purchase my first pair that day; I waited until 2020, when I was thrilled to receive delivery of a pair of tan and a pair of black Reginas during lockdown, to choose between. I was just planning on keeping one!

It was love at first sight! The quality, the design, and the sheer elegance of their products drew me in instantly. Fast forward to 2025, and my collection has grown so much that I’ve had to invest in more and more storage just to accommodate it all.

But this passion hasn’t been mine alone—it has extended to my friends, family, and even my pets!

Beyond just a love for their beautiful footwear and accessories, Fairfax & Favor has introduced me to an entire community of like-minded people who share the same enthusiasm for country fashion and countryside living. It has also encouraged me to attend events that have now become a staple part of my yearly calendar.

A Standout In-Store Experience: The Marlow Store Opening

One of the highlights of my Fairfax & Favor journey was being the very first customer over the threshold of their Marlow store. Despite the fact that they weren’t quite ready to open, the fabulous staff welcomed me and my pooch inside with the warmest hospitality and a glass of champagne. That first visit marked the beginning of a tradition—since that day, I’ve been a regular visitor, popping in to explore the latest collections, chat with the team, and share my thoughts on how their styles fit different body types. The Agnes fleece is the newest addition to my wardrobe, which I had said I didn't like but went in to look anyway and fell in love with it's fit and cosyness!

Customer Service and Inclusivity: Why Fairfax & Favor Stands Out

There’s a common misconception that Fairfax & Favor designs are only suited to the young and slim. But from my personal experience, this couldn’t be further from the truth. I am neither!

As someone with a bustier frame, I’ve always been encouraged to try on different styles in-store, and I’ve been able to share honest feedback about fit and comfort with the Fairfax & Favor community.

The boots come in a range of heights and leg widths, giving great flexibility. The clothing, while not available in larger plus sizes, does run to a size 18.

Their customer service is second to none—every interaction feels personal, whether in-store or online. The staff are incredibly knowledgeable, always willing to help, and they genuinely care about their customers’ experiences. It’s this level of engagement that has made the brand so special and allowed them to cultivate an incredibly loyal following.

The Fairfax & Favor Effect: A Masterclass in Branding and Marketing

In my professional life as a Marketer, I always hold up Fairfax & Favor as a shining example of excellent customer service, outstanding marketing, and a brand that has mastered the art of building a cult following.

Their ability to create excitement around product launches, engage with their audience on social media, and make every customer feel like a valued part of their brand journey is something every business should take note of. Their events, collaborations, and limited-edition collections all contribute to an unrivalled brand experience that keeps customers returning for more.

Why Fairfax & Favor is a Staple in Country Style

Beyond the marketing and customer service, the craftsmanship of Fairfax & Favor products is simply outstanding. Every boot, loafer, handbag, and belt is made with meticulous attention to detail, using the finest materials. Whether you’re strolling through the countryside, attending a Cheltenham Races, or heading out for a stylish city lunch, their designs are effortlessly versatile, making them a must-have in any country fashion wardrobe.

Final Thoughts: A Love Story with a Brand

For me, Fairfax & Favor country style is more than just a brand or product—it’s part of my lifestyle. It represents a passion for country living, quality craftsmanship, and being part of a community that shares the same love for timeless fashion. My collection continues to grow, my storage space continues to shrink, and my enthusiasm for the brand is stronger than ever.

Please note that this is not a paid post—these are simply my own thoughts, drawn from my personal experiences as a loyal Fairfax & Favor customer. If you’re looking for a brand that delivers not just exceptional products, but also an outstanding shopping experience, I cannot recommend Fairfax & Favor highly enough.

Here’s to many more years of fabulous boots, stylish handbags, and unforgettable moments with this incredible brand!